STANTON STORER

EMBRACE THE ARTS FOUNDATION

Working with Stanton Storer, we developed a brand that synthesizes many ideas the Embrace the Arts Foundation stands for. After we discussed the general look and feel of what was needed, we came up with the Bird of Paradise to represent the beautiful Floridian setting of the arts community Mr. Storer is deeply involved in. Then, to express the Foundation’s goals of providing scholarships for up-and-coming artists and supporting local galleries and programming—at such institutions as Tempus Projects, the University of South Florida, Graphicstudio and many, many more—the open hand came into play. These elements all came together to form this logo, which allows the foundation to stand out among other donors and serves as a flexible and scalable mark for Embrace the Arts.